We all grew up in the 70s, it was the era of hippies and bold fashion statements that left a lasting impact on society. But it was also a bygone era full of memorable taglines that remain etched in our minds. From classic commercials to popular movie slogans, the 70s had a plethora of phrases that still give us happy nostalgia. Here are some of the most iconic taglines from the 70s that you won’t forget.
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“It’s not nice to fool Mother Nature” – Chiffon Margarine
This tagline from the commercial for Chiffon Margarine was part of a series of commercials released in 1974. The phrase was so risqué for the time that it even caught the attention of the US Senate. It gained widespread popularity and remained a beloved catchphrase for decades. -
“When it rains, it pours” – Morton Salt
The tagline for the iconic brand, Morton Salt, is still well known today. The catchphrase was introduced in the late 70s as part of their series of commercials which featured the beloved “Umbrella Girls.” The commercial featured the tagline alongside their iconic blue and yellow umbrella logo and has since gone on to become one of the most recognized taglines of all time. -
“Nothing comes between me and my Calvins” – Calvin Klein
The iconic phrase from the popular brand Calvin Klein was first introduced in the late 70s as part of their groundbreaking campaign. The commercial featured model, Brooke Shields, and they enlisted the help of other high-profile celebs such as Tom Cruise, Lena Dunham and Justin Bieber to help promote the phrase. This line has since become an iconic part of fashion history. -
“Just for the taste of it” – Diet Coke
Diet Coke was introduced in the early 80s, but its tagline wasn’t introduced until 1985. The jingle and ad campaign for the popular beverage focused on the taste of the soda and how it was a guilt-free indulgence. It has remained a mainstay in the diet soda industry and one of the most recognizable slogans ever associated with Diet Coke. -
“It takes a tough man to make a tender chicken”- Perdue
The tagline for the popular livestock brand, Perdue, was first introduced in the early 70s and has remained a popular catchphrase in the US ever since. The commercial featured the company’s famous chicken turning into a man as he was being cooked. It was a unique take on traditional advertising campaigns and it’s no wonder it stuck with us for so long. -
“Where’s the beef?” – Wendy’s
This slogan was created for Wendy’s in 1984 and was so popular that it was even later popularized by Walter Mondale during the US presidential election. The memorable phrase was featured in a series of commercials featuring the brand’s elderly mascots, Clara Peller and Ed Tors. The phrase was used to demonstrate the brand’s commitment to using only high-quality beef in their products. -
“Taste the rainbow” – Skittles
This memorable tagline was first introduced in the late 70s as part of Skittles’ effort to reach a younger generation. The candy brand opted to focus their slogan on the wide range of flavors they offer and their iconic rainbow. The phrase itself soon became a popular catchphrase and has remained so for decades. -
“Just do it” – Nike
The iconic slogan from Nike was first introduced in 1988 but it has since become a global phenomenon for the brand. The catchy phrase was used to represent the power of determination and became a rallying cry for athletes around the world. The ‘Just do it’ phrase has become the most recognized slogan in the history of sports advertising.
These unforgettable taglines from the 70s continue to evoke happy nostalgia and remind us of simpler times. Ad campaigns from this era were no-nonsense yet captivating and had a real way of sticking in our brains like glue. The phrases above are just a few of the many memorable taglines from the 70s, but they remain as timeless reminders of the era.
