It’s no secret that the Molson Coors Brewing Company (formerly MillerCoors) produces some of the most beloved beers in the world. However, over the years, the company has had to discontinue many popular products due to changes in the industry or consumer preferences. With so many beers to choose from, it can be complicated to tell which have been discontinued and which are still available.
If you’re a fan of Molson Coors brews and have wondered if your favorite beer is still in production, you’re in luck. In this article, we’ll take a look at some of the beloved beers that have been discontinued by Molson Coors and why. Read on to find out if your to-go brew is still available or if it’s time to move on to something new.
An Overview of Molsom Coors
Molson Coors Brewing Company is one of the oldest and most established companies in the beer industry. Established in 1873 in Canada, the company has a long history of producing high-quality brews for the masses.
Today, Molson Coors produces beers for some of the most recognized brands in the world, including Miller, Blue Moon, Coors, and others. With their large portfolio of beers, their products can be found in nearly every bar, restaurant, and store in the U.S. and Canada.
Unfortunately, due to changing consumer tastes and demands, Molson Coors has had to discontinue some of their beloved beers over the years. Let’s take a look at some of these beers and what ultimately led to their demise.
Popular Beers Discontinued by Molson Coors
Miller Chill was first released in 2006 and was intended to be a light beer with a refreshing lime flavor. It was marketed towards those Millennials who wanted a lighter option than the traditional lagers Molson Coors was known for.
Unfortunately, the beer never really caught on with drinkers and was subsequently discontinued in 2010. It was estimated that only about 3 million cases of Miller Chill were sold over its four-year lifespan.
Miller Genuine Draft Light
Miller Genuine Draft Light was first introduced in 1990 and was intended to be a light alternative to traditional Miller Genuine Draft. It was one of the first light beers to hit the market and was especially popular in college towns.
Unfortunately, the beer never really caught on in the same way as other light beers, and it was eventually discontinued in 2010. Consumer preference for other light beers like Coors Light and Bud Light undoubtedly played a role in the demise of the once-loved beer.
Keystone Light was first released in 1989 and was a popular budget beer for many drinkers. Even though it was light and low in alcohol, it still packed a punch with its full-flavored taste. It was especially popular in college towns for its affordable price and light taste.
Unfortunately, Keystone Light was discontinued in 2020 due to changing consumer tastes and preferences. It was replaced in the Molson Coors portfolio by Keystone Ice, a higher ABV beer with a more intense flavor profile.
Is Your Favorite Molson Coors Beer Still Available?
Despite Molson Coors having to discontinue some of their most beloved beers, there are still plenty of great options available. Fortunately, the company has continued to innovate and evolve with the changing demands of the beer industry.
For instance, the company recently launched a new line of hard seltzers known as Vizzy Hard Seltzer, which has proven to be very popular with drinkers. They’ve also continued to produce new variations of their flagship beers like Miller Lite, Coors Light, and Blue Moon.
The Molson Coors Brewing Company has been one of the most successful and longstanding companies in the beer industry. Over the years, the company has had to discontinue some of its popular beers due to changing tastes and demands. In this article, we reviewed some of the beloved beers that were discontinued, such as Miller Chill, Miller Genuine Draft Light, and Keystone Light.
While some of these beers may no longer be available, Molson Coors has continuously produced new, innovative beverages that are sure to keep beer drinkers happy for years to come. If you “re wondering if your favorite beer is still in production, be sure to take a look at the company’s product portfolio to find out.